Today I had a wrap for lunch and an ice cream sandwich for dessert. And I thought, what if I had a sandwich for lunch and an ice cream wrap for dessert!
WHOA!
There is a whole “consumergraphic” that dislikes sandwiches in preference for wraps AND YET the ice cream wrap does not exist!
Lets be honest, in terms of first world problems, this one lands high on the priority list: a lack of consumer ice cream sandwich outsides options.
| Standard / Mini Size | ||||
|---|---|---|---|---|
| Sandwich | Wrap | |||
| Wafer | Cookie | Wafer Wrap | Crepe | |
| Vanilla | Standard | Standard | Doesn’t Exist | Standard |
| Chocolate | Standard | Standard | Doesn’t Exist | Standard |
| Coconut | Standard | Standard | Doesn’t Exist | Standard |
| Chocolate Mint | Possible | Possible | Doesn’t Exist | Possible |
| Peanut Butter | Possible | Possible | Doesn’t Exist | Possible |
| Zuccini | Weird | Weird | Doesn’t Exist | Weird |
There are lots of cookie options but a wafer is a wafer.
What if a wafer was a wafer wrap?
I sent of my product mock up to sodeliciousdairyfree.com to ask for a good reason why this product is not part of their line-up. Shay Haack from customer relations replied:
Hello Richard,
Thank you for your suggestion (and deliciously looking mock-up!) We appreciate our fans SO much and enjoy hearing suggestions! Along with providing great dairy free alternatives to you and your families, suggestions from our fans propelled us to really look at all ideas and see if it’s something we can actually make happen!
We are always looking onto new and “Delicious” ideas. You have a great suggestion, I will send this to our research and development department.
Have an amazing day,
Shay
P.S Reply back with your address if you would like some coupons!
Shay Haack
Consumer Relations
So Delicious Dairy Free
Turtle Mountain, LLC
1-866-388-7853 ext. 3445
shaack@turtlemountain.com
Thanks Shay! I wonder what it’s like to be a part of the R&D department at an ice cream store?

Shay Haack